Page of Links to additional research material on Mousetrapping and other advertising practices that exploit other persons' Web page content

• Pagejacking and Mousetrapping: The Real Cost - general description by anti-fraud organization

• Revenge of the Dirty Marketing SOBs, Article by Bill Webb on Mousetrapping and other annoying marketing tactics

• How Webmasters Use Dirty Tricks To Ensnarl Surfers, Infowar 10/9/99.

• Zappeln in the virtual mausefalle, Zuccarini story in SPIEGEL ONLINE (cited earlier)

• FTC Seeks to Trap a Mousetrapper , Wired News story on Zuccarini/Cupcake case (Oct. 2, 2001)

• FTC Press Release, "Cyberscam Targeted by FTC," Oct. 1, 2001 (describes Zuccarini/Cupcake case)

• Statement of FTC Chairman, Oct. 1, 2001 (describes Zuccarini/Cupcake case)

• In search of: cybersquatter John Zuccarini Washington Post story about trademark suit against and elusiveness of Zuccarini - Mar. 1, 2001

• Address by former FTC Commissioner Leary on "unfairness" and Internet

• Demo of long loop alerts from Fla. Int'l U. C/S Dept. - technical demonstration of variable long (or infinite) recursion of alert boxes - code available for examination by use of View, Page Source

• Joe Burns on Cyberjacking, Oct. 1, 1999 - semitechnical discussion of pagejacking

• Tech Law Journal article, How the "Page Jacking" and "Mouse Trapping" Web Scam Works - intermediate technical discussion

• Golden Gate University's page on spam, scams, and mousetrapping permits you to access listings of mousetrapping code by using links provided on the page. Technical.

• Story in PC World magazine about contextual advertising, "Latest Online Ad Gimmick: Hyperlinks", PC World, Aug. 3, 2001

• Internet News story on threats of action against Gator by Internet Advertising Bureau (trade association), "IAB Lawyers to Recommend Action Against Gator.com", August 20, 2001

• "Chorus of Gator critics grows" CNET story about Gator, Aug. 27, 2001

• Internet News story about Gator's declaratory judgment action against IAB, "Gator.com Sues IAB", Aug. 28, 2001

• Newsbytes story about Gator v. IAB, "Gator Chomps First, Sues Interactive Advertising Bureau", Aug. 28, 2001

• Washtech.com story about Gator v. IAB, "Shooting Back At Gator's 'Ambush Ads'", Aug. 30, 2001

• "Why I love gator" ChannelSeven.com story about Gator and ad industry indignation about it

• AP story (Nov. 29, 2001) about Gator agreeing to stop covering up other advertisments while negotiating with IAB for compromise

• IAB press release (Nov. 28, 2001) on IAB-Gator truce agreement - appears from wording and tone to be joint IAB-Gator document