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November 21, 2003
Adware Maker Wins Another Legal Round |
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| "Adware maker WhenU.com Inc. won another court victory yesterday when a federal judge denied a preliminary injunction request from Wells Fargo and
Quicken Loans, who are suing WhenU." |
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November 20, 2003
Judge dismisses Wells Fargo's motion to block pop-up ads |
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| "...Judge Nancy G. Edmunds of the Eastern District of Michigan found that WhenU is engaged in "legitimate comparative advertising" and doesn't use any
Wells Fargo trademarks in commerce. Edmunds also ruled that an injunction against WhenU "would threaten the integrity of the competitive process" and that "WhenU's advertisements increase the
choices available to consumers..." The court also found that, contrary to Wells Fargo's charges, "WhenU protects the privacy and security of its users" by the specific way it tracks advertisements, which avoids
cookies and eliminates profiling of individual users."
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November 19, 2003
Judge Rules in Favor of Pop-up Purveyor |
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| "A federal court judge dismissed Wells Fargo's motion to block a software maker that launches rival pop-up advertisements when customers access the bank's Web site...While only a preliminary opinion, it echoes an earlier judgment in favor of WhenU in its case against U-Haul International."
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November 19, 2003
WhenU Can Keep On Popping Up |
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| "The judge found that targeting consumers according to interests expressed by their Web behavior is a legitimate use of the Internet, and that allegations that trademark or copyright law were being violated were without merit. The Court also found that, contrary to the plaintiff's charges, "WhenU protects the privacy and security of its users" by the specific way it tracks advertisements, which avoids cookies and eliminates profiling of individual users."
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November 19, 2003
Internet Pop-up Ad Firm Wins 2nd Courtroom Victory |
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| "U.S.
District Judge Nancy Edmunds' decision is a second courtroom victory for advertising firm WhenU…"The victory here is about software that shows consumers competitive alternatives" to the Web sites they visit, he [WhenU's chief executive, Avi Naider] said." |
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